California FFA Centennial

Centennial Celebration Planning and Branding for California Association, FFA

 

The California FFA invites proposals from experienced event planning, branding, marketing, and fundraising firms to develop and implement a comprehensive plan for celebrating the 100th anniversary of the California Association, FFA in 2028. This milestone event will honor the legacy of agricultural education and leadership while engaging members, alumni, and stakeholders in a year-long celebration.

 

Scope of Work

The selected firm will be responsible for creating and executing a strategic plan encompassing the following areas:

1. Goal Setting & Strategic Planning

  • Develop a roadmap outlining objectives for the centennial celebration.
  • Identify key performance indicators (KPIs) for success.
  • Provide a timeline and implementation strategy leading up to 2028.
  • Ensure inclusivity of all FFA stakeholders, including California Association, FFA, California Department of Education, California Agricultural Teachers’ Association, California FFA Foundation, students, alumni, and sponsors.

2. Branding & Identity

  • Design a cohesive visual identity for the centennial celebration, incorporating the history and future of the California Association, FFA. 
  • Develop branding guidelines for promotional materials, social media, and merchandise. 
  • Create logo, tagline, and theme for the celebration.

3. Promotional & Engagement Strategies

  • Develop a 12-18 month campaign to generate excitement and participation statewide.
  • Provide innovative ideas for storytelling, including digital and print media.
  • Recommend strategies for leveraging social media, influencers, and FFA chapters.
  • Outline event activations, including a potential statewide exhibition tour and legacy projects.

4. Fundraising & Sponsorship Development 

  • Develop a comprehensive fundraising plan to support the centennial events.
  • Identify potential sponsors, grant opportunities, and donor engagement strategies.
  • Create sponsorship packages and recognition opportunities.
  • Provide strategies for alumni and corporate engagement to ensure financial sustainability.

 

Proposal Requirements

Interested firms should submit a detailed proposal that includes:

1. Company Background - Overview of experience, relevant past projects, and key personnel.

2. Approach & Methodology - Description of the firm’s approach to goal setting, branding, promotions, and fundraising.

3. Project Timeline – Proposed milestones and deliverables leading up to 2028.

4. Budget Estimate – Itemized cost projections and anticipated expenses.

5. References – Case studies or testimonials from previous clients. An ideal firm will also include at least one nonprofit client.

 

Evaluation Criteria

Proposals will be evaluated based on the following criteria:

  • Experience in large-scale event planning, branding, and fundraising.
  • Creativity and innovation in engagement strategies.
  • Proven success in executing similar campaigns.
  • Budget feasibility and resource allocation.
  • Understanding of FFA’s mission and values.

 

Submission Instructions

Proposals must be submitted electronically in PDF format to Katie Otto at kotto@californiaffa.org by March 30, 2025.

For further inquiries, contact Katie Otto at kotto@californiaffa.org.

 

The California FFA is excited to partner with a firm that shares our passion for youth leadership and agricultural education. We look forward to reviewing innovative proposals that will make our 100th anniversary celebration a historic success.

Thank you for your interest in this opportunity!

 

RFP Centennial Celebration for California FFA Information (PDF file)

 

Colleges and Universities

Scholarship Sponsors

Contact Us

Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Sed porttitor lectus nibh.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Nulla quis lorem ut libero malesuada feugiat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Nulla quis lorem ut libero malesuada feugiat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Proin eget tortor risus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Resources

Agricultural education strives to maintain its status on the cutting-edge of rigorous classroom instruction, relevant skill acquisition and premier leadership development. Check out the expansive and evolving catalog of resources to generate new ideas, enhance curriculum delivery skills or identify new ways to engage in FFA and SAE activities.

Beginning in the early 20th century in California, agricultural education has a long tradition of preparing students for rigorous, satisfying careers both within and outside of the industry. As a school-based learning program, agricultural education operates as a unit within the California Department of Education and is written into the state’s legislative education code.

About

Rich in history with an eye toward the future, California’s school-based agricultural education program seeks to prepare all students for satisfying careers in and outside of the agriculture industry. The multi-faceted approach to growing the whole person includes a focus on character and interpersonal skill development, technical acumen and critical thinking capabilities.

 

Events

From personal growth to career skill enhancement, the focus of California’s agricultural education events is always on the experiential development of the student. With activities ranging from local to national, the statewide organization offers a number of premier events each year that are suited to best meet the interests of an ever-diversifying student population.

news 

Stay updated on the latest news from the California Association FFA and the California Department of Education. Select from archived newsletters covering chapter spotlights, alumni stories, and statewide agricultural education initiatives. Stay informed, inspired, and engaged with everything happening across California FFA and Ag Education.

Events

Support

Support

Support Agricultural Leadership, Growth and Career Education

The mission of the California FFA Foundation is to promote, aid, and assist, financially or otherwise, California FFA to ensure the success of Agricultural Education by preparing tomorrow's agricultural leaders, today.

Donate

Donate

California FFA Foundation’s goal is to provide individuals, businesses, foundations, and others the opportunity to invest in the premier secondary Agricultural Education leadership development program in California: FFA. The Foundation provides award recognition for student projects, competitive team events, leadership development events, as well as leadership training conferences.

DONATE NOW!